5 Top EBiz Myths Busted - Day 5

Here’s a quick reminder about this series:

There are lots of “myths” surrounding home-based EBiz that will seriously hurt your business if you believe them. I’ll talk about 5 of the most dangerous ones in this 5 day series. These myths are created and pushed around the ECommerce community by 2 kinds of people:

1. Those who try to sell you products, services and information that they know are useless, but they don’t care because they’re thieves and liars who want your money and what happens to you doesn’t matter to them. In this series, I’ll call them Marketurds (Marketing Turds) so that we’re clear on exactly what they are.

2. Those who simply don’t know what they’re talking about, but pose as someone who does. Like rabid parrots who’ve been force-fed too much caffeine, they flap around maniacally and re-gibber the oral garbage that’s constantly spewed by the Marketurds, not knowing any better. I’ll call these people Midiots (Marketing Idiots) in this series so we don’t forget what THEY are.

Marketurds and Midiots look and sound very convincing, and claim to be EBiz ‘gurus’. They make up more than 95% of all the so-called ‘gurus’ online, and will utterly destroy your chances at a successful business if you let them.

So let’s get on with 5 Top EBiz Myths Busted - Myth 5:

THERE’S TOO MUCH ONLINE COMPETITION FOR A SMALL BUSINESS TO SUCCEED

This is something I hear from people all the time. “How can I compete with eBay and Amazon?” How can I compete with all those big stores?” “Aren’t there too many online stores already?” “There’s no room left to compete!”

Well, “competition” is a big and scary word. Not big meaning ‘long-big’. A ‘long-big’ word would be something like Pneumonoultramicroscopicsilicavolcanoconiosis. Now THAT’s a long-big word! (It’s easier if you sound it out).

No, the word “competition” is different. It’s “big” meaning all-encompassing; a generalization. Most people don’t really understand what “competition” actually IS.

Google, bless it’s googly little algorithmic heart, defines the word as “the person or people with whom one is competing, especially in a commercial or sporting arena; the opposition.” Here’s the important part: “THE PERSON OR PEOPLE WITH WHOM ONE IS COMPETING”. And ONLY those people.

Because the internet itself seems to be so big and all-encompassing, people often forget that internet users do NOT see the ENTIRE INTERNET ALL AT THE SAME TIME when they search for something online. Yet that’s what they base this fear of competition on; that somebody searching for a set of dog socks on Google can somehow magically see every single store, every single page and every single price for every single pair of dog socks on the internet ALL AT THE SAME TIME!

The reality is very different. When you search for a product on Google (and we always talk about Google because it’s by far the biggest and most influential search engine) what do you see?

You see some “display ads” up in the top right corner. Those are the paid advertisements with pictures. Then the first FOUR search results you see are PAID ADS as well (you can tell because they all say “AD” next to them). Then you see the NATURAL listings; the pages that for whatever reason, deserved or not (but usually NOT deserved), have worked their way up to the top natural rankings in Google.

Here’s a little-known factoid for ya. The human eye can “subitize” (meaning “perceive a number of separate items in a group without actually counting”) only about 4 to 5 separate objects at a time. A single paid ad on a search engine results page (SERP) is perceived as a single OBJECT. A single page link on a SERP (title, description, etc) is perceived as a single OBJECT. So people CANNOT effectively see THE ENTIRE INTERNET AND EVERY SET OF DOG SOCKS ON IT ALL AT ONCE.

They can only EFFECTIVELY see 4 or 5 objects at a time.

That just BEGS the question…does 4 or 5 search results sound like a LOT of competition to you? I’m guessing that you’re thinking, “no”.

Now, here’s the kicker. Add to that the fact that the search results that people see FIRST are psychologically interpreted as the MOST IMPORTANT AND RELEVANT results, and that vast macro-cosmos of millions of perceived competitors that so many people are afraid of has just shrunk to a number of competitors that you can count on ONE HAND.

Now, if THAT’S scary, you should not even think about starting a business (because it’s NOT scary, and if you think it is, well…you get the point).

Let’s throw yet ANOTHER fact into the mix. (If you’ve read this entire series [which you really, REALLY should], you know I LOVE facts). ANOTHER fact is that people will always favor NATURAL search engine results over paid ads. In FACT, the search engine listings that gather the most clicks by FAR, are the FIRST THREE NATURAL LISTINGS (the ones that are highest on the page, but are not ads).

Natural result #1 for any given search online gets about 40% of all clicks.

Natural result #2 gets about 18 to 20% of all clicks.

Natural result #3 gets about 8 to 10% of all clicks.

So there you have it. Nearly 70% OF ALL CLICKS ON A SEARCH ENGINE RESULTS PAGE are done on the TOP 3 NATURAL RESULTS.

Your competition just shrunk some more. Feeling better about it? You should be feeling a LOT better about it.

SO WHY DO SO MANY PEOPLE FEAR “HUGE” COMPETITION LEVELS?

Well, to answer that question we have to go back and discuss that bane of our existence; the fly in the ointment, the monkey in the wrench, the hair in our soup…the MARKETURDS and MIDIOTS. The M&Ms spend a LOT of time whipping up a false frenzy about MASSIVE online competition that ONLY their Super-Secret Systems And Tools Made From Unicorn Dust And Sunshine can ever break through. They tell you over and over and over and over and over again that the only way you will EVER be found among the millions of other sets of competing dog socks online that people somehow MAGICALLY SEE ALL AT ONCE is to use THEIR Amazing Systems.

They tell you (eventually, over time, so as not to sticker-shock you) that you’ll need to pay them tens of thousands of dollars to create your site, run your SEO (Search Engine Optimization) handle your blog, your social media, etc, etc., ad infinitum, ad nauseum.

What they’re REALLY do is spending about seven and a half minutes copying a basic template and calling it a site, and then installing some useless ‘automated marketing tool’ (which NEVER works) to do the rest. For tens of thousands of dollars. TENS OF THOUSANDS OF DOLLARS.

Utterly, completely and unequivocally (defined as “In a way that leaves no doubt”) DISGUSTING people, the M&Ms.

SO WE’VE ESTABLISHED that your only REAL competition are basically the three top listings on a search engine page that are natural, and not paid ads. How do you get your site into those top three rankings for the various keywords you’ll use while marketing your business?

I talked about this on Day 4 of this series. It was a LOT of information, so I’m not going to repeat it here. I’m going to suggest that you read it there if you haven’t read it already (although I can’t imagine why you might not have read it already…it’s DAY FOUR, for cryin’ out loud!!).

Basically, as you’ll learn MUCH more about when you read Day 4, Google ranks web sites based on closely targeted AUTHORITY for a SINGLE SUBJECT (read that SINGLE PRODUCT NICHE), which the vast majority of web sites are absolutely lousy at establishing. Ama-Bay and the big box stores CANNOT successfully establish it.

Understand how to REALLY market online (NOT with paid ads or M&M garbage!), and you can cut through that (now GREATLY REDUCED, right?) number of competitors like a hot knife through butter.

WANT TO LEARN A LOT MORE ABOUT THIS, AND ALL THE REST OF EBIZ?

THEN PLEASE HURRY! The 75% Discount Offer on my Live, Online EBiz Workshop ENDS TONIGHT AT MIDNIGHT!

“Competition” is just another common everyday business issue when you KNOW how to deal with it. I have REAL marketing knowledge about that and a whole lot more cool stuff to teach you based on my very successful 24-year online career.

You should let me.

I’ve been teaching people how to market successfully online for years. I’ve made millions doing it myself. I’m not a Marketurd or a Midiot. I’m a successful business owner with 24 years of online experience, and I WILL teach more about real ECommerce in a single day than you’ve learned in all the time you’ve been trying.

Check out my Online EBiz Workshop and Mentoring Program for yourself. Go ahead and look…it’s just an information page, and it won’t bite or grab your wallet.

In fact, Register for a Workshop BY MIDNIGHT TONIGHT and you’ll find a whopping 75% Discount on that Workshop just because you had the stamina and patience to read this whole email!

At this point, I need to repeat the fact that this Discount ENDS TONIGHT (Friday July 14th at midnight), and these Workshops are already selling out. Don’t miss this!!

Questions about the Workshop? Just call me. I answer my own phone and will answer your questions. 888-824-7476.

THANKS FOR READING, and if you missed any of this series, you can find it ALL on my Blog.

Sincerely,
Chris Malta
www.ChrisMalta.com/Workshops
888-824-7476

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Friday, July 14th, 2017 Surviving EBiz

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